Blog
MBA strategy, AI tools, and insider knowledge — from someone who's been there.
The One Part of MBA Admissions AI Will Never Replace
AI can review your resume, teach essay structure, and spot weaknesses. But there's one thing it cannot do — and it's the thing that matters most.
What Your MBA Consultant Can't Tell You (But I Will)
Clients come to me anxious and insecure. They say they need essay help. What they actually need is something entirely different.
45 Consulting Cases Later: What MBA Recruiting Actually Demands
I landed a top strategy role at Google. It took 45 consulting cases, weeks of interview prep, and a mindset most applicants don't have.
Why I Won't Build Your School List (And Why That's a Good Thing)
Most MBA consultants will hand you a school list. I won't. Here's why that's better for your application.
Every MBA Essay Has a Hidden Question — Here's How to Find It
Most applicants answer exactly one question in their essay. Strong applicants answer two. Here's how to find the second one.
How to Tell If Your MBA Story Is Actually Good
Most applicants think a good story means impressive accomplishments. It doesn't. Here's the authenticity test I use with every client.